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Analytics can guide a show or distract it. The Podcasting Analytics guides explain the main metrics and what to do with them.
They suit new shows with small numbers and older shows looking for patterns.
What the numbers mean
Download numbers explained and what a good number is set a baseline.
Reading dashboards
Reading podcast analytics, Apple Podcasts analytics and Spotify analytics cover the main sources.
Using the data
Retention, listener sources and goal setting turn numbers into decisions.
Analytics at a glance
| Guide | Best for |
|---|---|
| Downloads | Understanding the basics |
| Retention | Improving episodes |
| Listener Sources | Judging promotion |
| Goals and Metrics | Monthly reviews |
Monthly review
- Check downloads per episode
- Look at retention
- Note the top sources
- Compare to the goal
- Decide one change
Good to know
- Trends matter more than single days
- Hosts count downloads in different ways
- Small shows should compare to their own past
- Retention shows what listeners like
Questions about podcast analytics
What is a good download number?
It depends on niche and age. The benchmark guide gives ranges.
Why do my stats differ between platforms?
Each counts differently. Download numbers explained covers why.
Which metric should I watch first?
Downloads per episode and retention. Reading podcast analytics explains both.